Contents7 of 8
Chapter 7
Blogging
Starting and running a blog or newsletter on your own site, from platform and design to writing and earning, for small businesses and solo writers.
A blog on your own domain keeps the readers and the search traffic yours; a newsletter reaches the same readers in their inbox, and many tools now run both. Here are the platforms, how a post should look and read on a phone, the habits that keep a blog going, and the ways a small one earns.
Guides in this chapter
The first guides in this chapter are on their way. Until then, here are the newest from the rest of the catalogue.
Newest guides
Etsy vs Shopify for makers: the fees and when to use both
Etsy’s fees and Shopify’s added up at $5,000, $20,000 and $60,000 a year in sales, then what fees don’t show: buyers, your shop’s look and a list to email.
Font pairing for websites: how to choose two fonts
Choose a body font for reading and a heading font for the feel, set the sizes, then test both on your own homepage. Eight free Google Fonts pairs to start.
How much does a website cost per year? The DIY numbers
What a site you build yourself costs a year on Squarespace, Wix, Shopify or WordPress, line by line, in year one and once the first-year discounts end.
