Contents4 of 8

Chapter 4

Online Stores

Selling from your own site, for makers and small shops: Shopify, WooCommerce and builder stores, store design, payments, shipping and digital products.

A store is a website with a checkout, and its look does much of the selling: product photos that show the thing clearly, a product page that answers the obvious questions, a checkout with few steps. Its real cost is the monthly plan plus a fee on every sale, and often a few paid apps on top.

Etsy vs Shopify for makers adds up both sets of fees at $5,000, $20,000 and $60,000 a year in sales, then weighs what the fees don’t show.

Guides in this chapter

1 guide

  1. Etsy vs Shopify for makers: the fees and when to use both

    Etsy’s fees and Shopify’s added up at $5,000, $20,000 and $60,000 a year in sales, then what fees don’t show: buyers, your shop’s look and a list to email.