Theme Jr.About
About
The Jr. is you, if this is your first website: a salon, a studio, a shop or a portfolio, built by the person who runs it.
Introduction
Theme Jr. is a guide for people building a website themselves for the first time. We start where your visitors will, with the look: the theme follows, then the platform, and the hosting and plugins come last.
The sections follow a site from first look to first visitors: themes and design, builders, WordPress and stores, the hosting underneath, then blogging and search after launch. Theme Match is the same order as a picker, and Tools lists what we’d set a first-timer up with.
Prices are in US dollars, renewals included. We sell no themes or templates and aren’t affiliated with WordPress, Shopify, Squarespace, Wix or any theme maker we cover. Some links to makers may earn us a commission; it never decides a pick.
The writers are on Authors. Questions and corrections go to Contact.
ContentsAll sections
Eight chapters, in the order a site gets built
- 1
Themes
Themes and templates on every platform, sorted by kind of site and by look, for first-timers choosing the design their site starts from.
3 guides
- 2
Website Builders
Wix, Squarespace, Framer, Webflow and the rest, compared for first-timers deciding whether an all-in-one builder or WordPress suits their site.
1 guide
- 3
WordPress
WordPress for people who are not developers: setup, the block editor, page builders, plugins, and keeping a site safe, fast and up to date.
1 guide
- 4
Online Stores
Selling from your own site, for makers and small shops: Shopify, WooCommerce and builder stores, store design, payments, shipping and digital products.
1 guide
- 5
Web Design
Making a site look right without a designer: fonts, color, layout, photos and the small details, for owners doing it themselves.
2 guides
- 6
Hosting & Domains
The plumbing under a site, explained plainly: domain names, hosting, email at your own address, and what each costs after the first year.
1 guide
- 7
Blogging
Starting and running a blog or newsletter on your own site, from platform and design to writing and earning, for small businesses and solo writers.
- 8
SEO & Growth
Getting a new site found and used after launch: search basics, analytics, speed, local search and turning visitors into customers, without the jargon.
1 guide
ContributorsAll authors
Who writes here
Nadia Brennan
Editor and freelance web designer
Has built small-business sites on WordPress, Shopify and Squarespace for eleven years, starting each one from how it should look.
Owen Talbot
Hosting, blogging and SEO writer
Has done small-business marketing for nine years and runs his own blog and newsletter, from the hosting bill to Search Console.
- Founded
- 2026
- hello@themejr.com